From what to see and do at Ragley Hall to the Welligogs Best Dressed Ladies Competition and exactly what to wear, this Game Fair 2026 guide covers what to expect before you arrive.

There are certain weekends in the country calendar that I look forward to all year, and The Game Fair is undoubtedly one of them. Whether you are passionate about country sports, love discovering new brands, enjoy watching main arena displays or simply appreciate a day immersed in the countryside, it’s an event that has something for everyone.

If you’re planning your visit to The Game Fair this year, this guide covers everything you need to know – from what to expect to how to plan the perfect outfit.

What is The Game Fair, and when is it?

Often described as the UK’s biggest celebration of country life, The Game Fair truly brings together everything that makes the English countryside so special.

Held annually, the event attracts thousands of visitors, celebrating rural traditions and country living, with shooting, fishing and working dogs remaining at the heart of the show.

The Game Fair 2026 takes place from Friday 24th July to Sunday 26th July 2026 at the beautiful Ragley Hall Estate in Warwickshire.

What is there to see and do at The Game Fair?

Throughout the weekend, the main arena is the hub of exciting demonstrations and must see entertainment. Expect to see horses, working dogs and birds of pray, amongst many other things!

The shopping village is the perfect place to discover established country brands alongside exciting independent or up and coming businesses. There is everything from country clothing, to artisan food and beautiful gifts.

The Gundog Arena and Fishing Village are also must see areas. As well as the food area. Lots of local food and drinks to try. It’s always irresistible!

The Welligogs Best Dressed Ladies Competition

If there’s one event that has become synonymous with the Friday at The Game Fair, it’s the Welligogs Best Dressed Ladies Competition.

Every year, there’s the chance to catch the eye of the Welligogs judging team, with incredible prizes up for grabs. It’s a fantastic opportunity to celebrate timeless style, individuality and confidence. You don’t need to pre-register, members of the Welligogs team walk the show looking for ladies whose outfits perfectly capture country styling. Those selected are then invited over to the Welligogs stand at 2pm for the final judging.

The judges will look beyond individual pieces and focus on the overall look. Wear something that makes you feel comfortable and confident. The best outfits are always the ones that feel authentic, and allow you to ooze your natural confidence.

My Top Tips if You’re Entering

Country fashion is something I know well, so you’re in safe hands here if you need some inspiration, or aren’t quite sure where to start.

Choose timeless

The Game Fair has always celebrated classic country style. Your outfit doesn’t need to follow trends, be the most expensive, or be oozing loads of brands. Look to those pieces which celebrate country styling – tweed skirts, tailored blazers, fitted shirts, practical footwear and good quality leather accessories will never date. It’s easy to get caught up in the idea of your outfit. But try to keep things simple and focused. If you really don’t know where to start, opt for a neutral base, and we can add to it.

Once you’ve established the base of your outfit, you can then look to add your accessories – making it individual to you and your own style.

How to accessorise

The base of your outfit is only the start, finding the right accessories and colours to add are what complete your look.

A silk scarf, matching belt, or a fedora hat can elevate even the simplest outfit.

If you’re adding colour to a neutral base, I like to use the rule of three, this allows good proportions when adding colour. Pick three items: hats, belts, scarves, bags, shoes in the same colour, to tie a colour pop seamlessly into your look.

Accessories are the chance to really make your outfit your own. Think about what represents your style, and how you want to reflect that in your outfit.

Footwear and practicality is key

Embrace true British weather through your styling. Not only do you want to enter this competition, you also want to have an amazing day, and be comfortable in your outfit!

You’ll be spending hours walking around the show, so your footwear needs to work just as hard as the rest of your outfit. This isn’t the time for breaking in a brand new pair of shoes, or a pain is beauty mentality.

I would personally leave the wedges or open toe sandals behind for this event. Smart suede boots on cooler days or elegant loafers are a brilliant option. If the weather is wet and rainy (and it has been before!), wellies are the way to go. Although this year’s event looks a warm one, so really consider that through your outfit choices.

I’d also recommend taking a shoulder bag. This frees up your hands when you’re doing lots of walking. And also gives you space to carry around what you need – anything from sunglasses and suncream, to an umbrella!

What to wear to The Game Fair 2026

This is a question I receive more than any other in the weeks leading up to the event, and the good news is that there really isn’t a strict dress code.

The Game Fair really allows us to embrace country styling that we know and love so well, and there isn’t a right or wrong way to do it.

However, I know lots of you love to hear my suggestions for the event, so I’ve put together a few easy to replicate outfit options that you could recreate from your own wardrobes.

Outfit Idea One: A Classic Country Look

You can never go wrong with timeless tailoring, and The Game Fair is the perfect place to showcase this. Start with a crisp white or pale blue shirt, and add a tailored pair of chinos or slim-fit trousers, I think a white, navy or cream works best. Depending on the weather, you can layer with a tweed blazer, or 1/4 zip over your shoulders.

I’d finish this look with leather or suede tall boots (cooler days) or loafers, a matching suede or leather belt and a shoulder bag.

Outfit Idea Two: The Summer Dress Edit

If the forecast is warm, a dress is one of my favourite options to go for. Breathable natural fabrics such as cotton or linen are a great choice, and is usually stick to block colours – navy or white are a good, classic choice.

A dress can really be paired with whatever footwear of your choosing. I would opt for tall boots, loafers or deck shoes in my personal preference.

I love adding a fedora to my hat look. You don’t always have to go for heavy wool, there are lightweight options which look just as good. These really help to keep the sun off your face, and add something extra to the look.

Outfit Idea Three: The Linen Lover

Nothing feels quite as effortless in summer as beautifully cut linen, and with our Summers getting warmer and warmer, feeling comfortable is so informant with your outfit.

Linen trousers or tailored linen shorts, paired with a l blouse can create an elegant but comfortable outfit that’s practical for a full day outdoors. I’d consider wearing whites, navy, pale pink or baby blue.

Finish your look with a pair of deck shoes or suede loafers, classic leather accessories and delicate jewellery for an understated look. I’d also again consider a straw style fedora to weave into country styling.

Outfit Idea Four: The Country Uniform

This is perhaps the outfit most people associate with The Game Fair – a classic tweed skirt.

I would team the skirt with either a shirt or top depending on the weather – you can add knitwear if it’s cooler, or a timeless gilet.

This look pairs equally well with deck shoes, loafers or tall boots.

You can shop the pieces in all these looks above here 🌟

What Shoes Should You Wear?

Footwear is probably the most important decision you’ll make when it comes to your outfit, and it’s something you’ll see me stress about in all of my country show blogs.

The Game Fair spans a large area and you’ll easily walk a lot throughout the day.

I would personally choose comfort every time at these events. Blisters and shoes rubbing, especially at the start of the day, can quite literally ruin your day. I would opt for wellies if it is raining and the ground is saturated, tall boots in suede or leather on cooler days, or deck shoes/loafers on warmer days.

I would personally avoid anything more than a small block heel, sandals, trainers, wedges or anything open toe. But remember, it’s whatever you feel most comfortable in- there is no right or wrong.

My Favourite Brands for The Game Fair

Whenever readers ask me where to shop for country events, there are a handful of brands I return to year after year because of their quality, timeless style and versatility. These are just a few of my favourites:

For outerwear: Welligogs | Holland Cooper | Fairfax & Favor | Jenerick | Schoffel

For tops/shirts: Joules | Schoffel | Holland Cooper | Cotswold Fox | Rydale

For knitwear: Salthouse England | Holland Cooper

For footwear: Fairfax & Favor | Salthouse England | Chatham Footwear | Holland Cooper | Nicola Sexton

For hats: J&T Plumes | Hicks & Brown | Mackenzie & George

For tweed skirts: Schoffel | Holland Cooper

For bags & accessories: Fairfax & Favor | Grays | Barkworth Reeve | Joules | Mackenzie & George

These are the kinds of pieces you’ll wear for many years to come, becoming staples in your country wardrobe.

Discount codes:

Salthouse England – ‘LUCINDA10’ (10% off) (www.salthouse.co.uk)
Welligogs – ‘LUCINDA10’ (10% off) (www.welligogs.com)
Spanish Boot Company – ‘countryclassiclucinda’ (10% off) (www.thespanishbootcompany.co.uk)

Also find my favourite pieces here – Shop my Instagram looks

*Affiliate – codes work online on most full priced items, direct from brand websites.
All codes active, and in working order, at the time of publishing.

Final Thoughts

For me, The Game Fair is so much more than just an event in the summer calendar, it’s a true celebration of everything we love about the English countryside.

There’s such a wonderful atmosphere at The Game Fair, it’s difficult to describe until you’ve experienced it for yourself. So many likeminded people all together, supporting the way of the countryside, it is a very special event.

If you do spot me at The Game Fair, please don’t hesitate to come and say hello. One of my favourite things about running Country Classic Lucinda is meeting readers in person, and chatting all things country fashion and country life with you!

Finally, if you’re still deciding what to wear, remember this: the best outfit is one that makes you feel comfortable, confident and completely yourself.

I hope you have a wonderful time at The Game Fair 2026, and I can’t wait to see all of your outfits.

Lots of love, Lucinda xo